People Need to Hear About Climate a Lot More Often – Let’s Talk About It
I’ve written often about the importance of our talking with people about climate change. While polls show that more people are worried about climate change, it is not yet a major salient issue for most people. Jessica Lu and John Marshall, of the Potential Energy coalition, write that we need to talk about climate a lot more often. Their study of the data shows that “frequency of exposure strongly predicts growth in climate supporters.”
Polls show that less than 15% of the population talks about climate often and roughly 75% of people report that they hear other people talk about it less than once a month. Lu and Marshall write that people are simply not hearing about climate often enough. “Based on the data, our best guess is that the average person needs to see and hear about climate at least 80 times a month — potentially even more — to become an active supporter of significant climate action.”
What’s most effective for us to say?
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